The truth is that a campaign defines how the electorate will see their president - and this all the more true when shaping the president's image in the eyes of the largest constituency that will actually not vote for them: the international community.

Only Americans vote for their president, but foreigners care almost as much - and sometimes more - about who will lead the most powerful nation in the world.

While domestically the president may be able to somewhat reshape his/her image through defining moments and actions, this is far less feasible internationally.

Daniel Lubetzky Quotes