Fixing mistakes is one thing. Apple's bigger strength has been its ability to keep improving hit products.

People who write about technology love to huff and puff and hyperbolize. The fate of the entire world seems to hang on every move made by Microsoft or Google or Apple. Every new smart phone gets billed as a potential 'iPhone killer,' while every new product from Apple represents the dawn of a new era. It's ridiculous - and exhausting.

The iPod Touch is basically an iPhone with the phone part taken out, which is fine - since making calls is the one thing that the iPhone doesn't actually do very well.

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