When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

When you go to a voice-based interaction, you can't tell people, 'Ask me this question and structure it in this way.' And if they ask a question, and you have a bad answer, first time, maybe they'll be okay with it. Third time, they're going to say, 'This is a complete waste of time. I'm going away.'

As we move over to more of a mobile device-centric world... I think the interaction model with devices is going to be much more voice-based.

Dara Khosrowshahi Quotes