The 'Star Wars' films are known for their exotic aliens, sophisticated robots, sleek technology, and planet-sized battle stations.

Sometimes, we nerds of technology sort of don't think that the rules necessarily apply to us in the same way, but I think when you produce products that hundreds of millions of people, if not billions of people, are using, we have the same responsibilities as any other person representing the Fourth Estate.

I actually find it's more interesting to play in the niches and find ways to apply technology to relatively straightforward problems.

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