Usually, what I recommend to entrepreneurs is to focus on telling the problem first, about the customer or the person who has that problem.

We often say if you have traction, lead with traction. Talk about specific customers, usage numbers, revenue metrics - anything like that that really is clearly explicit and factual. Get that out in front early.

If you already have some amount of significant traction with customers, either in usage or in revenue, you should very quickly try and get that clearly out.

Dave McClure Quotes