Sometimes the best ideas will come in the least inspiring places.

We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.

I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.

David Droga Quotes