I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

David Droga Quotes