Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

David Droga Quotes