The packaging of Led Zeppelin's IV doesn't have the name of the band, doesn't have the name of the album: It's got a guy on the cover with a load of sticks on his back. This record didn't quite get to No. 1 in the United States - it went to No. 2 - but stayed on the charts for years and years and years.

I think getting people's focus, getting people's attention on anything has never been harder, because the media has done everything in its power to try and dissolve people's attention, shift it round absolutely all the time.

David Hepworth Quotes