Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

You have to understand the tone of the movie, because if it's supposed to be funny, it can be funny violent like the Home Alone stuff, but you have to really understand the tone of what you're doing and make the action work for that and for the character.

You don't get a chance to take a breath but when you do, you have some really good comedy moments that ease up on the tension that the movie is centered around which is Kim being kidnapped and her son and husband being kidnapped and the jeopardy that they're in.

David R. Ellis Quotes