I've found that if I tell somebody 'Eat this and don't do that,' it's not only not helpful, it's counterproductive because even more than being healthy, we want to feel free and in control, and as soon as somebody tells us to do something, there's a tendency to do just the opposite.

Whether you're six or sixty, if you go on a diet and lifestyle program and feel constrained, you're likely to go off it sooner or later. Offering a spectrum of choices is much more effective; then, you feel free and empowered.

Even more than feeling healthy, most people want to feel free and in control.

Dean Ornish Quotes