Although many people believe that the primary emphasis of my work is about diet, it's not. What we eat is important, of course, but what comes out of our mouth may be more important than what goes into it.

In business, when you can meet an unmet need that is this primal, even meeting it in a superficial way can create a multi-billion-dollar business - e.g., the chat rooms in AOL when it first came out, or the lounges in Starbucks, or the billion people who are on Facebook - even though these are hardly the most intimate of life experiences.

Dean Ornish Quotes