It is easy to understand why conflict is so often highlighted: Writers of headlines or promotional copy want to catch attention and attract an audience. They are usually under time pressure, which lures them to established, conventionalized ways of expressing ideas in the absence of leisure to think up entirely new ones.

As a sociolinguist, I want to know how cultural differences affect the ways people talk and listen. My research method, inspired by the work of Robin Lakoff and John Gumperz of the University of California at Berkeley, is sociolinguistic microanalysis. I tape-record and transcribe naturally occurring conversations.

One of the nice things about the United States is that, wherever you go, people speak the same language. So native New Yorkers can move to San Francisco, Houston, or Milwaukee and still understand and be understood by everyone they meet. Right? Well, not exactly. Or, as a native New Yorker might put it, 'Wrong!'

Deborah Tannen Quotes