You need to set a tone at the top that inspires trust - and encourages open and honest 2-way communication. So you hear the brutal facts, and you listen to the good news and the bad news - so that, in the spirit of continuous improvement, you can make changes.

I'm a comedian, for God's sake. Viewers shouldn't trust me. And you know what? They're hip enough to know they shouldn't trust me. I'm just doing stand-up comedy.

Trust implies that both parties participate in the relationship with both 'gives' and 'gets.'

Trust Quotes