We go through life owned by the stories we tell ourselves which are often historic and charged narratives - things we've learnt since childhood that we don't even consciously realise are going on.

The big, fun, ambitious ideas tend to come out of the frustration of talking for too long about the smaller, weaselly ones.

I remember Doritos launched a new flavour and the question was whether I could use my skills - as they perceived them - to make people desire and want to try this new flavour. But I like to be in control of the things I do and feel proud of them.

Derren Brown Quotes