The interesting thing about the top 200 to 300 tweeters - a lot of them are musicians, actors, etc. LeBron James, etc. I think Lady Gaga is number one. But! They're not all celebrities. There's 'CNN Breaking News.' And the 'New York Times.' And other brands like Gary Vaynerchuk, who aren't really that known outside that world.

As a leader, you need to care deeply, deeply about your people while not worrying or really even caring about what they think about you. Managing by trying to be liked is the path to ruin.

For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. The media, the photos, the videos.

Dick Costolo Quotes