With every new social network, smartphone feature, and digital diversion, innovation-driven consumer companies must constantly redefine their categories and, in some cases, redefine themselves to ensure they remain both relevant and differentiated in the minds of consumers.

All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas such as design or engineering. For a company to prosper, it must inject this innovative spirit into every aspect of the business.

Oftentimes, successful brands can lose discipline or become complacent over time, applying less rigor to the cost control and returns on investment.

Dinesh Paliwal Quotes