What matters in any campaign is that you have a strategic core that makes the judgements, decides the strategy, and can deliver.

It would be wrong for us to offer difference from the Conservative Party at the cost of credibility, but equally it would be wrong to offer credibility at the cost of being clear that there remain very fundamental differences.

I do think our challenge is to balance credibility and a clear message about how we would reduce the deficit with boldness about the choices that we put before the public.

Douglas Alexander Quotes