That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.

In recent years, the government has lost more than five million fingerprints from government employees. They have lost hundreds of millions of credit numbers from financial institutions. This problem is happening more and more and more. And the only way we can protect ourselves is to make phones more and more secure.

The fact that I have to set things to record seems idiotic. And channel guides - I get home, and I want to watch a Duke basketball game; why do I have to go hunting to find out what channel it's on? Why can't I just say, 'I want to watch Duke basketball.' Or, even better, why doesn't the system know that?

Eddy Cue Quotes