I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.

I've really thought a lot about why other companies fail or succeed. I had to be a student of failure and find out why things went off the rails. I did that at a fairly deep level, and it's still something I do.

Communication needs to be between anybody at any time, which means it needs to happen out of the structure and out of order.

Edwin Catmull Quotes