I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.

I don't want to be sitting and pondering over how many stars my film will get. It's rubbish! I make films that I like - some get really appreciated, and some don't. Till now, luckily, they have done well, but I can't become a slave to that. And I won't - never!

There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.

Ekta Kapoor Quotes