I am not Indian, but I have lived and worked in Mumbai, visited on multiple reporting trips, and celebrated more than one Holi there.

At first glance, The Color Run does look a lot like Holi. Its website is populated by photos of people throwing coloured powder at each other and in the air, outdoors, at the start of spring. The only difference, it seemed, was that there was a 5 km. run added in. And that it cost $54.99 to participate.

Founded by a Mormon couple in Utah in 2012, The Color Run has proved to be a brilliant idea.

Elizabeth Flock Quotes