In 1984, Jim Koch used his family's lager recipe to start Boston Beer Company, which has since become the largest 'craft' brewer in the country. He brews Samuel Adams, a rich lager named after the American revolutionary that comes with the tagline, 'Take pride in your beer.'

The Brewers Association, a trade group of some 2000 small and independent brewers, was founded in 2005 to be a 'passionate voice for craft brewers' and craft beer, and it has made itself as vocal as the bigger Beer Institute.

The battle between craft breweries and big beer stretches back to the 1990s, when the idea of buying a beer brewed by a small, independent brewery first took off.

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