With eating well, there's a perception that it's depressing. People think they're just going to meditate and eat kale.

You have to separate the negative into two categories - half of it is sensible, constructive things that has made us better. But half of the negative online is negative for the sake of being negative, and it's important for us to remember it's okay they don't like us, and sometimes there's no point in engaging in that.

I'm on my phone 24/7 replying to every Instagram comment and message to try and understand how people are seeing us, and their questions and concerns.

Ella Woodward Quotes