My background educationally is physics and economics, and I grew up in sort of an engineering environment - my father is an electromechanical engineer. And so there were lots of engineery things around me.

The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative.

I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.

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