Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.

I am crazy for good branding and really admire companies that get it right.

At Glossier, we're creating an edited collection of the best essential products. These are the ones that you reach for every day and will always have a place on your top shelf.

Emily Weiss Quotes