I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Eric Ries Quotes