I don't want to say too many words about the magic of the Cube, because it's basically a mystery. It's like the Mona Lisa smile. It's both complex and very simple at the same time. And, well, people like it. Even today.

I was searching for a way to demonstrate 3D movement to my students and one day found myself staring into the River Danube, looking at how the water moved around the pebbles. This became the inspiration for the cube's twisting mechanism. The fact that it can do this without falling apart is part of its magic.

In the mid-1970s, I was teaching design at the Academy of Applied Arts in Budapest.

Erno Rubik Quotes