The intent to preserve and capture something is very different from the urge to share, but they had become intertwined.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

Creating a representation of yourself for the Internet stopped making sense when we were all on phones and connected everywhere.

Evan Spiegel Quotes