When I started off in journalism, you knew there was an audience out there and that you wanted people to read what you produced. But it also felt like you had a limited ability to shape the audience, or to acquire an audience, for what you were doing. So you didn't really think too much about that.

Of course, formulas always existed in journalism. When I was just getting into the business, 'Time' and 'Newsweek' knew if they could put Jesus' face on the cover that it would do really well on the newsstands. So every year, they would put Jesus' face on the newsstand. There was a formula there.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

Franklin Foer Quotes