My mom marched into the reservation tent and reserved a Model X for herself. She drives a Jeep; she has four grandchildren. She didn't ask my dad. She just went ahead and did it.

We're looking for the early adopter who considers style to be an important part of the purchase decision. But they'll be getting a practical car with plenty of trunk space they can use for picking up building supplies at Home Depot.

We have an opportunity with the Model S to refine the design language, the surfacing, and all aspects of functionality.

Franz von Holzhausen Quotes