You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.

How you handle the obstacles has a big impact on how you do. If you give up, then you obviously don't get there, but if you're persistent, and you keep thinking of new ways to approach the business, you're more likely to reach your goal.

Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way.

Fred DeLuca Quotes