It's our approach to treat each show like an arena show. We over-invest in production to make the stage look bigger, turning the show into an experience and not just somebody standing around with a microphone rapping.

As we've added players to the team, like a videographer, a drummer, or a sound guy, we're trying to keep a bus full of A players and keep a culture where everybody is comfortable enough to push each other in their areas to be great.

If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.

G-Eazy Quotes