There are lots of come-from-behind wins, games getting tied in the last period, teams going on to win. That, I think, tells the best story. Whether or not some teams have more grit, better chemistry, or more luck or more skill, it's still within the parameters. I think that makes for great storytelling and great interest for our fans.

You can have the biggest markets in the world, but if the game isn't exciting, compelling, and competitive, it's not going to generate a lot of interest.

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

Gary Bettman Quotes