I've been using the power of the IMAX medium, with its gigantic screens and supervivid pictures, to get people to fall in love with the ocean.

My goal is that after seeing 'Grand Canyon,' every person in the audience will go home knowing they have to conserve water: even something as simple as installing a low-flow toilet or showerhead, or turning off the faucet while they're brushing their teeth.

What's happening on the Colorado River is happening all over the world. The water is overused, overdammed, and it's polluted in some places.

Greg MacGillivray Quotes