The number of queries in a large dataset is exponential, and it's growing exponentially. No matter how fast you make your system, you're never going to be able to get all that information.

People believe the best way to learn from the data is to have a hypothesis and then go check it, but the data is so complex that someone who is working with a data set will not know the most significant things to ask. That's a huge problem.

We don't use the term 'big data' - not on our website, not with customers. Saying it sets up expectations, the wrong expectations.

Gurjeet Singh Quotes