When designing algorithms as a business owner, your incentive is your profit, something for your business, it's not an incentive to maximise something for the individual.

Imagine life without any algorithms at all, you wouldn't be able to do anything. This is already completely encompassing. We have a habit of over-trusting what mathematics or computer scientists tell us to do, without questioning it, too much faith in the magical power of analysis.

And anytime a programmer makes a decision about how to deal with data, how to average it or clean it, you're imparting more of your own bias on it.

Hannah Fry Quotes