The team that I had built was all white dudes with the same perspective on things that was at times comfortable and easy, but we weren't as innovative as our competitors.

We were orbiting around the idea of intent and context. We would take the bus into work, and if you said, 'Here's a shirt you might like,' and I open it on my mobile phone, I'm not going to pull out my credit card and wallet. We thought, 'How does someone do this? An e-mail to yourself, or you try to remember?'

Not every time you open Messenger do you want an Uber, but when you do want an Uber, it appears. That is the goal.

Harper Reed Quotes