To deal with these problems - of world population and hunger, of peace, of energy and mineral resources, of environmental pollution, of poverty - we must broaden and deepen our knowledge of nature's laws, and we must broaden and deepen our understanding of the laws of human behavior.

Whereas economic man maximises, selects the best alternative from among all those available to him, his cousin, administrative man, satisfices, looks for a course of action that is satisfactory or 'good enough'.

The Nobel prizes memorialize Alfred Nobel's faith in the contribution that human thought, directed to science and art, can make to human welfare.

Herbert A. Simon Quotes