Whereas economic man maximises, selects the best alternative from among all those available to him, his cousin, administrative man, satisfices, looks for a course of action that is satisfactory or 'good enough'.

I realized that you could formulate theories about human and social phenomena in language and pictures and whatever you wanted on the computer, and you didn't have to go through this straitjacket, adding a lot of numbers.

I like to think that since I was about 19, I have studied human decision-making and problem-solving.

Herbert A. Simon Quotes