The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.

People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.

My kids probably started drinking coffee in their late teens.

Howard Schultz Quotes