When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.

Video games lend themselves completely to 3-D.

Howard Stringer Quotes