Semiotics is really interested in the questions like, what keeps you watching something, what keeps you - you know, what keeps you listening to a story on the radio? Like, what keeps you turning the pages in a book? What's the pleasure of it that's moving you forward, that's pulling you in and grabbing you and pulling you forward?

I've actually done events at radio stations where I feel like I've had to give a little talk in behalf of television as a medium.

I have been shocked at the number of people who don't watch television.

Ira Glass Quotes