The pledge drive has everything going against it as broadcasting. It's repetitive. It's ad-libbed by people who can't ad-lib. It's about asking for money, which is something nobody wants to hear, even from their own relatives.

There is a kind of structure for a story that was peculiarly compelling for the radio. I thought I had invented it atom-by-atom sitting in an editing booth in Washington on M Street when I was in my 20s. Then I found out that it is one of the oldest forms of telling a story - it was the structure of a sermon.

The story is a machine for empathy. In contrast to logic or reason, a story is about emotion that gets staged over a sequence of dramatic moments, so you empathize with the characters without really thinking about it too much. It is a really powerful tool for imagining yourself in other people's situations.

Ira Glass Quotes