For new bands, I think a major label is the safest place to be. Independent labels are the ones getting away with murder. A lot of them are hobbyists who rip-off young bands, taking advantage of people who would never get signed to a major.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

I grew up in the 90s in the time of grunge when if you didn't go on stage in jeans and a T shirt you weren't 'real.' That seemed ridiculous to me.

Jack White Quotes