If there's one epithet the Right never tires of, it's 'elitism.'

The tone of good web writing grows out of email. It's more direct, personal, colloquial, urgent, witty, efficient. It doesn't waste your time. It reflects that engagement, responsiveness, and haste of web surfers, as opposed to the more general passivity of print readers.

Writing that's native to the web is different in ways that are crucial but subtle enough that you can miss them if you conceive of your audience as reading a printed product.

Jacob Weisberg Quotes