I've seen a lot of brands fail because they went, 'Hey, look, we're from New York, and that's what we're all about.' But wherever you go, people are proud of where they are. So even though we're from New York, what we do is a mindset: it's got to work in Japan, in Los Angeles, London, wherever.

As a small brand, we do it all. We don't need an investor. We would never go anywhere or do anything where we feel it would compromise what we do.

Oftentimes you'll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like Supreme.

James Jebbia Quotes