If you are an investor who's retired and hopes to live off the income that your portfolio is generating, then we would focus just on the dividend yield.

Industries that make goods and services that people have to buy, regardless of economic circumstances, are bound to do well whatever the economic conditions.

If you're an investor who wants a little bit more from the capital-appreciation side of things, but still likes this concept of getting 'paid by the company,' then we would tell that investor to pursue shareholder yield.

James O'Shaughnessy Quotes