I was experimenting with ways of creating edible objects from digital content, and I was working to three criteria: 1. They had to be delicious. 2. They had to be personalized. 3. They had to fit through a letterbox or in a mailbox. After much experiments, Boomf! There it was: photo marshmallows.

I have great childhood memories of my mother baking, and I was always a willing participant, especially if it meant I could revarnish the kitchen floor with treacle.

I often work 14-hour days, but the job is very fulfilling. I love being my own boss.

James William Middleton Quotes