I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.

Cultural comparisons are good because they can tell you about what's similar, but also sometimes they make it easier to see obvious differences.

At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us.

Jan Chipchase Quotes